Search engine optimization is a strategy to increase the number of visitors on a website. When websites are optimized for search engines, they are most likely going to rank high on the Search Engine Results Page (SERP). Search engine optimization ranking is important because it determines how much traffic a website can get.
Normally, users tend to visit the websites that are on the first results page because they believe that the websites that appear on the first page are more reliable and popular. An increased number of visitors on a site would usually translate to an increased sales rate. It is for this reason that search engine optimization has become a very crucial matter to discuss.
The rank of a site on a search engine result page could naturally go to the top of the site is properly optimized for Google. These results are termed natural, organic, or free search results. However, top ranks can be paid for. Search engines give paid websites a high rank too. These paid websites are said to have inorganic results.
What Is SEO and How It Works
There are several search engines; a popular one is Google. The search engine uses bots called crawlers. These crawlers search the contents of the internet. They use certain algorithms to add optimized pages to their index. When a user searches for certain content, the search engine brings up the website that has the most optimized content.
Seo Ranking Factors
There are several factors that determine what a website’s rank should be. Some of the very important ones include:
There is a popular saying that content is king. Good content is one of Google’s top 3 ranking factors. Google’s search engine optimization relies on keywords. These are the words or phrases that are frequently searched for by users. They lead to the content that comes up when those words are entered into the search engine. Contents on websites should be useful to the users. Crawlers have issues with duplicated content and might be the reason why a site does not rank well.
For Google’s search engine and for most of the others, an accessible URL is necessary so that the crawlers can visit the website.
Google marks web security as a search engine optimization ranking factor. Is your website secure?
Overall Page Speed
Sites with pages that load fast are likely to rank higher than those that do not. In a bid to improve user experience on mobile devices, search engines make pages that are fast in order to game the system.
Domain Name Age
Websites that are quite old have a higher tendency of being ranked high that newer ones. This will help your search engine optimization ranking.
Usually, when a website that has a huge amount of traffic links to another website, the other website tends to get a high search engine optimization ranking.
Pages whose content follows some sort of hierarchy with proper titles, sections, and sub-sections have a tendency to have a higher search engine optimization ranking.