An Affordable Digital Marketing Company
SEARCH ENGINE MARKETING
Have you heard of pay per click services? Or do the words “Google AdWords” ring a bell? Both of these are a part of search engine marketing. This goes one step beyond utilizing search engine optimization techniques on your website. Instead, it uses those same keywords that were placed in your website’s content and alt tags and places them into advertisements.
Setting up a proper keyword campaign is not for the light of heart. There’s a lot that goes into this, as the keywords must be carefully chosen and the number of impressions needs to be set up. It takes a company with the right expertise to get this done properly. After all, you want to spend money on a pay per click campaign that’s successful.
This is why you need to utilize the services of a company like us. We can help you:
- Choose the right keywords for your campaign
- Ensure that those keywords are on your website
- Monitor your campaign’s progress
- Get the recognition and new clients that you need
OUR PROVEN SEO PROCESS
At MediumInteractive.com we have SEO Plans that have a well-defined process. Our SEO process begins with a deep dive into who you are as a company, who your competitors are, and what services it would make the most sense to put SEO effort into.
After we’ve defined what you should go after, we generate a list of 3,000 possible keywords. These keywords come with total searches each month, competition factors, and how much it would cost if you were advertising; which is important because if you can get free clicks that your competition is paying a ton of money for, then you’re doing pretty well.
Once we have data on 3,000 possible keywords, we apply a few formulas to determine which keywords you’ll get the biggest lift from. This strategic set of 30-60 keywords will either point us in the right direction for ways to update existing pages on your website or will tell us exactly what new blog articles and/or pages to create.
From there we track each keyword every week while performing off-site tactics; which is essentially us telling Google that your pages are the right ones to put higher up in search results.
If you’re ready to move forward with your search engine marketing, then contact us today.