Everyone turns to their phones when they want to quickly search up information. It’s far easier than lugging out your computer or tablet to pull up a website, especially when you’re on the go. So as a business, how do you ensure you are accessible to people using their smartphones? Thankfully, web development has come a long way in the last decade to make web pages far more accessible to the smartphone user.
It can seem like a small thing to worry about if your website shows up just as well on mobile as it does on the computer. It all comes down to the choice between embedding mobile accessibility into your website design, or if you’d rather go the route of app development. Regardless of which you choose, why don’t we talk a little deeper about why responsive web development is so important.
What it Does for your Business
Our phones are constantly with us. Some people use their smartphone to do nearly everything which makes it imperative that your business is accessible via mobile. Unfortunately, so many companies focus solely on the desktop site they forget entirely about mobile users. This can lead to stretched images, messy design, and longer load times. If your website hasn’t been configured for mobile it won’t have the same effect it does on desktop.
This can drive customers away from your website without even giving it a second glance as it is the first impression they get. A design that is optimized for both desktop and mobile can save you a lot of trouble in the long run. It is also important to consider your options. Depending on what kind of product or service your company provides, it may be better to develop an app.
An app can provide options for product selection and even checkout without the difficulty of having to scroll to reach everything. Apps also allow for complete customization. It can either be a mini version of your desktop site or something easier to navigate. Having a mobile app also allows clients to reach your business in a way they wouldn’t have before.
Responsive web development is something you can already utilize if your site is made with a CMS. Content Management Systems provide a responsive design that immediately translates your desktop site into a mobile version. It is also more cost-effective than app development by a longshot.
Whatever you choose, optimization is imperative if you want to reach more customers.
As e-commerce evolves, it is important to stay on top of what brings in customers. Ultimately, customers want to go with a company they feel like they can trust. If your website has shoddy mobile access, it might send the wrong message. Ensuring that your business website is accessible on all devices is one of the first steps in maximizing the client’s access to you.
Whether you go with an app or a responsive design, it can make all the difference. Boosting your business can be as simple as changing up your methods. You just need to be ready to try a few different avenues to get your site out to as many people as possible.