Digital Marketing/ Website Usability Audit:

Providing high quality work since 1989, Airvec Systems engineered systems, components for industrial ventilation, fabrications, and air filtration systems. This company is based out of Cincinnati, Ohio.

Website Speed:

A website that has a quick load time provides a great first impression. Website speeds can actually increase your customer loyalty. A slower website can reduce your conversion rates by 7%, I think it is safe to say that quick website speeds are vital for a successful site.

  • has a great load time of .98 seconds.

How are the Aesthetics?

Did you know that recent statistics show that it takes your visitors 5 seconds to form an opinion about your site? I think it is safe to say that aesthetics are crucial for your websites first impression.

  • The site has a clean look with a good amount of words on the page, giving the users plenty of information.
  • It is easy to navigate.

Is it Mobile Responsive?

Having a website that is not mobile responsive can hurt its success. Over half of web searches are used on mobile. You want to make sure that your website is responsive to the different screen sizes and is easy to read and navigate.

  • The page on the iPhone screen looks great. It is mobile responsive and easy to read.
  • A great feature that the mobile site has is the click to call option.

Easy to Contact?

The website gives you plenty of contact information in all areas of the site. They have the phone number and address at the bottom of the page, as well as the phone number at the top of the page. There is also a form in the middle of the page that you are able to use as a form of contact.

SEO Factors:

  • They have one heading tag used. It does have some keywords used in it.
  • There are no alt tags that are used.
  • Pages indexed by Google are 28.

Our Recommendations:

  1. Include more heading tags. This will give your page structure and will help Google and the user know what your website is all about.
  2. Include more images on the page, add alt tags with keywords on the images. This will help Google “see” your image.
  3. Have more pages indexed by Google to bring your website more traffic.


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