The Impact of WWW vs Non-WWW: Is It Still Relevant to Google

In the vast and ever-evolving realm of the internet, where websites number in the billions, a seemingly insignificant detail can have a profound impact on a website’s visibility. This minute detail is found within the URL and refers to the inclusion or omission of those three simple letters: “www”. You may wonder, in this day and age, does the distinction between “www” and “non-www” truly matter to Google? Will it make or break your website’s search engine optimization (SEO) efforts? Today, we delve into this intriguing debate to uncover the truth behind the impact of WWW versus non-WWW. Picture this: you’ve just launched your brand-new website, bursting with compelling content, visually stunning graphics, and an array of useful features. You’ve diligently researched and utilized the best SEO practices to optimize your site for search engines, confidently expecting a steady influx of organic traffic. But as the days turn into weeks, you find yourself questioning why your website isn’t receiving the recognition it deserves. Could the answer lie in those three little letters? It’s a question that has puzzled many website owners and SEO enthusiasts alike. Now, you might be thinking, “Is this really worth my attention? Aren’t there far more pressing matters when it comes to SEO?” Well, dear reader, allow me to assure you that the impact of WWW versus non-WWW is not to be underestimated. While it may seem like a trivial distinction, it holds the power to influence your website’s visibility on search engines, particularly Google. So, let’s dive deep into the rabbit hole of web addresses and uncover the truth about whether WWW matters to Google, and ultimately, to your website’s success.

The Evolution of URLs and the WWW

Before we delve into the impact of WWW versus non-WWW on Google, let’s take a trip down memory lane and explore the evolution of URLs and the World Wide Web (WWW). In the early days of the internet, URLs were primarily used to access specific resources on a server. These URLs typically began with “http://” or “https://” followed by the domain name.

However, as websites became more prevalent, a need arose for a standardized way to access web pages. This led to the development of the WWW prefix, which stands for World Wide Web. The inclusion of “www” in website URLs became synonymous with accessing web pages on the internet.

Understanding the Difference: WWW vs Non-WWW

Now that we have a brief understanding of how URLs and WWW came into existence, let’s explore the difference between using “www” and omitting it from website URLs. In simple terms, including “www” in your URL creates a subdomain that represents your website’s presence on the World Wide Web.

For example, if your domain is “,” then using “” would be considered a URL with WWW. On the other hand, omitting “www” would result in a non-WWW URL like “”

Historical Significance: WWW in Website URLs

In its early days, including “www” in website URLs was not only common but also necessary to differentiate between different types of internet services such as FTP (File Transfer Protocol) or email servers. It served as an identifier for accessing web resources specifically.

Moreover, many users were accustomed to typing “www” before entering a website address into their browsers. It became ingrained in our digital culture and was considered the default way to access websites.

The Rise of Non-WWW URLs: What Prompted the Change?

As the internet evolved, so did our understanding of URLs and website accessibility. With advancements in technology, it became possible to access websites without explicitly typing “www” in the URL. This prompted a shift towards shorter, cleaner URLs that omitted the WWW subdomain.

Additionally, some website owners found that omitting “www” made their URLs more memorable and easier to share. It also allowed for a more streamlined user experience by removing unnecessary characters from web addresses.

How Search Engines Treat WWW and Non-WWW URLs

Now that we have explored the historical significance and reasons behind using or omitting “www” in website URLs, let’s examine how search engines treat these two variations. In particular, we’ll focus on Google’s stance on this matter.

Google treats WWW and non-WWW URLs as separate entities similar to HTTP and HTTPS URLs. This means that if you have both versions of your website indexed by Google, it could potentially lead to duplicate content issues. Duplicate content can negatively impact your SEO efforts as search engines may struggle to determine which version of your site is the most relevant for specific search queries.

To mitigate this issue, Google recommends choosing one version (either WWW or non-WWW) as your preferred domain and redirecting all other versions to it using 301 redirects. This helps consolidate your website’s authority and prevents any confusion regarding duplicate content.

Google’s Stance on WWW: Is It Still Relevant?

In recent years, there has been much debate about whether including “www” in a website URL still holds any relevance in terms of SEO. While Google has stated that they treat both versions equally from a ranking perspective, there are a few factors to consider.

Firstly, as mentioned earlier, using both WWW and non-WWW versions of your website can lead to duplicate content issues. By choosing one version as your preferred domain and redirecting the other, you can consolidate your website’s authority and avoid any potential SEO pitfalls.

Secondly, user experience plays a crucial role in SEO. Some users may still be accustomed to typing “www” before entering a website address. By including “www” in your URL, you provide a familiar and consistent experience for these users.

The Impact of WWW on SEO Rankings

Now comes the million-dollar question: does including or omitting “www” in your website URL have any direct impact on your SEO rankings? The short answer is no. Google has explicitly stated that they do not favor one version over the other when it comes to ranking websites.

However, it’s important to note that other factors such as the quality of your content, backlinks, site speed, mobile-friendliness, and overall user experience play significant roles in determining your search engine rankings. While the inclusion or omission of “www” may not directly impact rankings, it can indirectly affect user experience and potentially influence how users perceive and interact with your website.

The Pros and Cons of Using WWW in Your Website URL

Let’s weigh the pros and cons of using “www” in your website URL:


  • Familiarity for some users who are accustomed to typing “www”
  • Potentially more memorable URLs
  • Avoids potential duplicate content issues if properly redirected


  • Inclusion of additional characters in the URL
  • May not align with a more modern and streamlined web experience
  • Some users may find it unnecessary or outdated

Best Practices for Implementing WWW or Non-WWW

When it comes to implementing either WWW or non-WWW in your website URL, there are a few best practices to consider:

  • Choose one version as your preferred domain (either WWW or non-WWW)
  • Set up proper redirects (301 redirects) to ensure all other versions redirect to your preferred domain
  • Consistently use your preferred domain in internal and external links
  • Update any references to the non-preferred version of your domain (e.g., in marketing materials, social media profiles, etc.)

Conclusion: Is the Distinction between WWW and Non-WWW Still Relevant?

In conclusion, while the distinction between using “www” and omitting it from website URLs may not directly impact SEO rankings, it can still have an indirect influence on user experience and perception. By choosing one version as your preferred domain and properly redirecting all other versions, you can avoid duplicate content issues and provide a consistent experience for users.

The decision ultimately depends on your specific circumstances and preferences. Consider factors such as user familiarity, brand consistency, and overall website aesthetics when making this choice. Remember that SEO is a multifaceted endeavor that encompasses various elements beyond just the inclusion or omission of “www” in your URL.

In the end, what truly matters is providing valuable content, optimizing your website for search engines, and delivering an exceptional user experience. So whether you choose WWW or non-WWW, focus on creating a website that stands out and resonates with your target audience.

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