Industrial Surface
Building Organic Search Visibility for Industrial Surface’s Court and Pavement Services
We collaborated with Industrial Surface, a Cleveland, Ohio contractor for tennis, pickleball, and basketball courts and parking lot sealcoating, to shift their lead generation from paid ads toward organic search. Through conversion tracking, Google Ads management, a restructured service page hierarchy, and a steady content program, we are building a presence that reaches facility owners and property managers while they research their next project. Our goal is to make search their main source of quality leads.
How We Helped Industrial Surface Grow Online
Refreshing the Website Design and
Keeping It Running
We maintain Industrial Surface’s website on an ongoing basis, from fixes and updates to interface changes and new sections. As new services and pages come in, the design keeps up so visitors can find each service easily.
Boosting Industrial Surface’s Online Visibility Through SEO
We implemented an SEO strategy to move Industrial Surface’s lead generation from paid ads toward organic search. By rebuilding the service pages into a parent and child structure and cleaning up how the site appears in search, we grew daily search impressions by about 3,705 percent in 7 months.
Publishing Content That Meets Buyers
Before They Call
We publish articles on the questions buyers research first, like what resurfacing costs, how to tell a court needs work, and when to convert a tennis court to pickleball. Each article is written to support a service page, which grows search visibility across the whole site.
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