Gondwana Ecotours
Gondwana Ecotours: A Digital Transformation for
Sustainable Travel
At Medium Interactive, we’ve helped Gondwana Ecotours scale their online presence and grow their customer base with a strategic blend of web development, digital marketing, and automation. Our work has streamlined their booking process, optimized their ad spend, and strengthened customer engagement—all while enhancing their brand’s visibility in the competitive ecotourism space.
How We Helped Gondwana Ecotours Succeed
Creating a Seamless, High-Converting Experience
Our team designed and developed a fully responsive website with optimized lead funnels to improve user engagement and conversion rates. Every page was carefully crafted to reflect Gondwana Ecotours’ brand and provide an intuitive booking experience for travelers.
Enhancing Gondwana Ecotours with Captivating Print Materials
promotional flyers
brochures
google ads designs
Maximizing ROI with Targeted Advertising
We managed and optimized Google Ads campaigns to drive high-quality traffic and improve ad spend efficiency. As organic SEO efforts took over, we strategically scaled back paid ads, reducing reliance on paid traffic while maintaining growth.
Display
Search
Websites
Reducing Google Ad Conversion Costs
Explore how we optimized Gondwana Ecotours’ Google Ads strategy, cutting cost per conversion by over 86.8% while maintaining high-quality lead volume. This highlights our data-driven approach, smart campaign restructuring, and continuous A/B testing that delivered measurable, scalable results for a top eco-tourism brand.
Driving Organic Growth & Reducing Paid Traffic Costs
We implemented a strategic SEO plan that replaced the need for costly paid traffic within 7 months, helping Gondwana Ecotours gain a steady stream of organic visitors. By optimizing content, improving site structure, and leveraging targeted keywords, we increased search visibility and long-term website traffic.
Bridging Traditional SEO to Generative (GEO) Optimization & Measurement
Building on our success in replacing costly paid traffic with a robust SEO plan in seven months, we integrated Generative Engine Optimization (GEO) to ensure Gondwana Ecotours excels not only in classic search rankings but also in AI-driven travel recommendations; by embedding prompt-friendly FAQ schema for common inquiries like “What’s the best time to see the Northern Lights?”, enriching tour pages with Tour, Trip, and Itinerary structured data linked to broader Northern Lights knowledge graphs, and crafting concise, natural-language narratives—including “Traveler Tip” and “Did you know?” callouts—that align with LLM patterns, we have positioned Gondwana’s content for maximum visibility in both search results and generative AI outputs, driving sustained organic growth and enhanced discovery across next-generation platforms.
Simplifying the Booking Process with Online Deposits
Gondwana Ecotours was being charged a heafty payment processing fee by their bookng software and needed a way to cut the cost of payment processing. That’s why we built a booking process on their site!
To streamline reservations, we built an eCommerce section that allows users to apply their initial travel deposit directly on the website. This functionality makes booking more convenient for customers and increases conversion rates.
By moving away from third-party booking platforms like FareHarbor and investing in a custom e-commerce solution built by Medium Interactive, Gondwana Ecotours unlocked significant cost savings. Our tailored booking system eliminated hefty per-transaction fees and gave Gondwana full control over the customer experience. The result? Tens of thousands of dollars saved annually and a smoother, more branded booking process that better serves both the business and its travelers.
Re-Engaging Travelers & Boosting Bookings
We created a monthly promotional email campaign to re-engage past visitors and encourage bookings. By crafting compelling email content and segmenting audiences, we helped Gondwana Ecotours maintain strong customer relationships and increase sales.
Optimizing Lead Capture & Sales Process
By connecting our WordPress site to HubSpot CRM—using the official plugin alongside custom API integrations for form builders—every lead inquiry and brochure-download opt-in is captured as a tagged contact in real time. Our WooCommerce store syncs order details into HubSpot deals, giving sales immediate visibility into purchase intent.
By linking our WordPress site to HubSpot CRM through the official plugin and custom API integrations for lead forms, brochure downloads, and WooCommerce order data, every new inquiry, asset download, and purchase is automatically logged as a contact or deal in HubSpot—tagged and scored based on behavior—and immediately feeds into tailored marketing and sales workflows (from targeted nurture sequences and abandoned-cart reminders to welcome series for first-time buyers and drip campaigns), with lead assignment and funnel visibility handled via HubSpot’s dashboards to create a fully automated, behavior-driven engine for driving conversions.
Video Production for Gondwana Ecotours
Medium Interactive partnered with Gondwana Ecotours to produce a high-impact brand video that captures the heart of their travel experiences—from the Serengeti to the Amazon. Through cinematic visuals, compelling storytelling, and on-location footage, we helped Gondwana showcase the spirit of sustainable adventure and connect emotionally with future travelers. These videos now plays a key role in their marketing across web, ads, and social—driving engagement, increasing trust, and inspiring bookings.
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